“Welcoming” Marketing Philosophy Offers Impressive Results

Excerpt from Kehilla Magazine

When New Jersey native Sandra Armstrong began writing her “how to” marketing book for Conservative synagogues, little did she dream she would be finishing it in Hawaii. And yet, what Sandra now calls “Jewish Paradise,” turned out to be the perfect tropical setting for the book’s completion.

The premise of the book titled “A Jewish Girl And A Not-So-Jewish Boy” was simple, thanks to Sandra’s 23 years of data and personal experience: When you place your marketing focus on “welcoming” people into your religious community, congregations grow, havurahs flourish and non-Jewish family members engage.

Sandra first began her “welcoming” process while she and her then non-Jewish husband were members at Temple Israel in Ridgewood, New Jersey. No one could argue with her impressive results there. The once “mom and pop” Conservative temple grew and flourished despite other synagogues losing long-standing members to places like Florida. Plus, Sandra’s efforts helped raise funds for a multi-million-dollar temple renovation.

Read the full article: http://pacsw.uscj.org/new/december-2017/innovation-station